Energy drinks are one of the popular sports nutrition products across the globe. They are available both in carbonated and non-carbonated form. Energy drinks contain sugar, sweeteners, amino acids, herbal extracts, and other ingredients.
Global Key Players and Competition Analysis
The key players profiled in energy drinks are Red Bull (Austria), Rock Star Inc. (U.S.), Monster Beverage Corporation (U.S.), PepsiCo (U.S.), Coca-Cola (U.S.), National Beverage Corporation (U.S.), Arizona Beverage Company (U.S.), Cloud9 (India), Mountain Fuel Co (U.K.) and Dr Pepper Snapple Group (U.S.) among many others.
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The global energy drinks market is segmented into type, packaging, and distribution channel by type, it is segmented into non-alcoholic and alcoholic. By packaging, it is segmented into cartons, bottles, cans, and others. Global energy drinks market has segmented by distribution channel, which comprises supermarkets, convenience store, vending, drug stores, sport nutrition chains, mass merchandiser, and others.
The Global Energy Drinks Market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global energy drinks market is highly dominated by North America and Europe due to escalating demand for functional beverages and energy booster “on-the-go” drinks from these regions. APAC is fastest growing region due to changing lifestyle and increasing health consciousness. The consumption of energy drinks in countries like India and Brazil is expected to grow in upcoming years.
The growth of the energy drinks market is anticipated to be driven by various factors. Increasing health concerns, such as obesity and awareness of physical appearances among all consumer groups are driving the demand for energy drinks. Rising product promotion through conventional stores, specialty retailers, and supermarkets & hypermarkets is positively impacting the growth of the global energy drinks market.
Browse the market data and information spread across 110 pages with 47 data tables and 12 figures of the report “Energy Drinks Market Research Report- Forecast to 2023” in-depth alongside table of content (TOC) at: https://www.marketresearchfuture.com/reports/energy-drinks-market-1916
Aug 2017 PepsiCo-owned AMP Energy launched a line of USDA-certified organic energy drinks in the market. Rising demand for clean-label food and beverages has led to the launch of organic energy drinks by the company. The strategy will suffice rising consumers demand for organic ingredients which provides on-the-go energy.
Oct 2017 PepsiCo Inc. launched its brand named- energy drink Sting across organized retail outlets in India. The company is found to have huge interest in expanding their business in India based on the country’s developing economic conditions and promising future of the product in the Indian market.
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