Latest News – Google Partners with UNWTO on Digital Developmentprinformation | March 14, 2019 | 0 | news
Google and the World Tourism Organization (UNWTO) have announced partnership to foster knowledge, education and growth in tourism.
Google will support UNWTO members in addressing the new digital trends and transformation challenges faced by tourism and needed by the sector, to fully harness its development potential and contribution to sustainability, according to a statement issued by UNWTO.
Digital skills are crucial for competitiveness in tourism, a sector characterized by technological change and the generation of new business models.
“This agreement with Google coincides with UNWTO’s special focus on education, skills development and jobs, the connecting thread of all our actions this year”, said UNWTO Secretary-General Zurab Pololikashvili.
“Google is an affiliate member of UNWTO and this partnership proves the importance of public-private collaboration to advance tourism as a vehicle for sustainable development”, he added.
Lutz Behrendt, Travel Industry Leader, from Google said: “More than half of tourism revenue in the EU is now researched or booked online. By equipping tourism ministries with the skills, tools and programmes they need to market and protect themselves online, we hope it will increase opportunities for jobs and revenue across the industry. “
A high-level dialogue on digital skills in tourism set the backdrop for announcing the agreement. Organized by UNWTO with the support of Google during ITB Berlin, the world`s leading travel trade fair, the event underscored that digital skills development remain a major priority for destinations around Europe.
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