Breaking News Releases
This is used for an announcement that has a hard deadline for breaking news like new music, acquisitions, retirements, or new product announcements. Breaking news releases should only be used when there is actual breaking news in real-time & will be distributed immediately.
Rebranding
Announcing a change to an existing brand. This can be a website facelift, rebranding after an acquisition or merger, refreshing your logo or changing a tagline.
Blog Post Press Release
These are designed to be read by bloggers, not traditional journalists. The product name should appear in bold at the beginning of each paragraph so that bloggers can easily identify it as they scan through looking for relevant stories.
New Product or Service Launches
This is the most common reason for a brand to issue a press release & typically includes what is new & why it matters, best for launching a product or service that has never been done before.
Traditional Press Release
These are becoming increasingly popular. A VNR is essentially just a traditional press release with a video or TV news package attached at the end. The idea is to grab a journalist’s attention & make them more likely to run your story by including the video & pictures they need to tell it. We can distribute your VNR for you not a problem.
Events
A promotion of upcoming events, whether they’re music, conferences, trade shows, fundraisers or anything else. The announcement includes important information about the event, including dates & times.
New Partnerships
Ideally both partners will issue their own press release announcing the same news. This establishes credibility from a third-party source and helps generate additional media coverage.
Video News Releases (VNRs)
These are becoming increasingly popular. A VNR is essentially just a traditional press release with a video or TV news package attached at the end. The idea is to grab a journalist’s attention & make them more likely to run your story by including the video & pictures they need to tell it. We can distribute your VNR for you not a problem.
Product Updates
Announcing an improved product or service with an emphasis on how the product updates benefit consumers or businesses.